Most projects start with form. 𝐌𝐢𝐧𝐞 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐰𝐡𝐲.

I'm Pedro Henrique Kpactt, a Senior Brand Designer and Art Director based in Brazil, with over 10 years building identities for brands that take themselves seriously.

My work lives at the intersection of strategy and craft where a strong concept meets refined execution.
I don't believe in creativity as a production line. Every project I sign begins with a question that isn't technical:
𝐰𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐛𝐫𝐚𝐧𝐝 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐬𝐚𝐲 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐨 𝐢𝐭 𝐢𝐬?

𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨 𝐛𝐞𝐬𝐭:
Brand Identity · Visual Strategy · Typography & Lettering        Packaging · Art Direction

𝐖𝐡𝐨 𝐈 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡:
Product brands, creative studios, and businesses that want to build something that lasts.
(𝘪𝘯 𝘉𝘳𝘢𝘻𝘪𝘭 𝘢𝘯𝘥 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺).

Currently open to senior designer roles and strategic brand projects